Privacy Policy

Morici Chiropractic PC d/b/a Morici Chiropractic

Last updated: March 31, 2026

Morici Chiropractic PC d/b/a Morici Chiropractic ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at moricichiropractic.org, schedule an appointment, or otherwise interact with us. Please read this policy carefully. If you disagree with its terms, please discontinue use of our site and services.

1. Information We Collect

We collect information in two ways: information you provide directly, and information collected automatically.

Information you provide directly:

Name, phone number, email address, and mailing address
Date of birth and health-related information you voluntarily submit via forms or during the intake process
Appointment preferences and service history
Payment and billing information (processed securely through our payment processor; we do not store full card numbers)
Communications you send us via phone, email, or contact forms
SMS opt-in consent, including the date, time, and source of your consent

Information collected automatically:

IP address and approximate geographic location
Browser type, operating system, and device identifiers
Pages visited, time spent on site, and referring URLs
Interactions with our web forms and landing pages
Data collected via cookies and third-party tracking technologies (see Section 6)

2. How We Use Your Information

We use the information we collect for the following purposes:

To schedule, confirm, remind, and manage your appointments
To send SMS messages you have opted in to receive, including appointment reminders, follow-up communications, and promotional offers
To respond to your questions, requests, and customer support inquiries
To process payments and maintain accurate billing records
To improve our website, advertising, and patient experience
To send marketing communications where you have given consent, with the ability to opt out at any time
To comply with applicable laws, regulations, and healthcare requirements, including HIPAA where applicable
To detect, investigate, and prevent fraudulent or unauthorized activity

We do not use your personal information for automated decision-making that produces legal or similarly significant effects without human review.

3. SMS Communications and Mobile Data

When you opt in to our SMS program, you consent to receive text messages from Morici Chiropractic PC d/b/a Morici Chiropractic at the phone number you provide. Messages may include appointment confirmations, appointment reminders, follow-up and rescheduling notifications, and promotional offers related to our services.

Consent to receive SMS messages is not a condition of purchasing any goods or services. Message and data rates may apply. Message frequency varies. Text STOP to (947) 729-7353 at any time to unsubscribe. Text HELP for assistance or contact us at [email protected].

4. How We Share Your Information

We do not sell your personal information. We share information only in the following limited circumstances:

Service Providers: We share information with trusted third-party vendors who assist in operating our website, managing appointments, processing payments, and delivering communications (such as our CRM and SMS platform). These vendors are contractually required to use your information only to perform services on our behalf and to maintain appropriate security standards.
Legal Requirements: We may disclose your information if required by law, subpoena, court order, or other legal process, or to protect the rights, property, or safety of Morici Chiropractic, our patients, or the public.
Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via prominent notice on our website prior to your information becoming subject to a different privacy policy.
With Your Consent: We may share your information for any other purpose with your explicit prior consent.

We do not share, sell, rent, or trade your personal information with third parties for their own marketing purposes under any circumstances.

5. Healthcare Information and HIPAA

To the extent that we collect and handle Protected Health Information (PHI) as defined under the Health Insurance Portability and Accountability Act (HIPAA), such information is governed by our HIPAA Notice of Privacy Practices, which is provided separately at the time of your care. This Privacy Policy governs non-PHI data collected through our website and marketing communications. If you have questions about how your healthcare records are handled, please contact us directly.

6. Cookie Policy and Tracking Technologies

Our website uses cookies and similar tracking technologies to operate the site, analyze traffic, and support our advertising. Our cookie policy covers the following categories of tracking we use:

Essential Cookies: Necessary for the website to function, including form submissions and navigation. These cannot be disabled without affecting site performance.
Analytics Cookies: We use Google Analytics to collect aggregated, anonymized data about how visitors use our site, including pages viewed and session duration. This helps us improve site performance and content.
Advertising Pixels: We use the Meta (Facebook) Pixel and may use other advertising pixels to measure the effectiveness of our ads, build remarketing audiences, and deliver relevant advertising on third-party platforms. These technologies may collect information about your visits to our site and your interactions with our ads across the web.

You can control cookie preferences through your browser settings. You may also opt out of interest-based advertising by visiting the Digital Advertising Alliance opt-out page at optout.aboutads.info or the Network Advertising Initiative at optout.networkadvertising.org. Please note that opting out of advertising cookies does not remove all tracking; some essential and analytics cookies may remain active.

By continuing to use our website, you consent to the use of cookies as described in this cookie policy.

7. Data Security Practices

Our data security practices include the following technical and organizational measures to protect your personal information from unauthorized access, loss, misuse, alteration, or destruction:

Encrypted data transmission using SSL/TLS protocols on all pages where personal information is collected
Role-based access controls that limit data access to authorized personnel only
Secure storage of patient and contact records within our HIPAA-aware practice management and CRM platforms
Regular review of third-party vendor security practices
Restricted physical access to systems that store personal data

While we take these safeguards seriously, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security of your information. In the event of a data breach that poses a risk to your rights and freedoms, we will notify you as required by applicable law.

8. Your Rights and Choices

Depending on your location and applicable law, you may have the following rights regarding your personal information:

Access: You may request a copy of the personal information we hold about you.
Correction: You may request that we correct inaccurate or incomplete information in our records. To update your contact details or preferences, contact us at (947) 729-7353 or [email protected].
Deletion: You may request deletion of your personal information. Please note that we are required by law to retain certain records, including healthcare-related records, for minimum retention periods.
Opt-Out of SMS: Text STOP to (947) 729-7353 at any time. You will receive a confirmation message and no further SMS messages will be sent to you.
Opt-Out of Marketing Email: Use the unsubscribe link in any marketing email we send, or contact us directly to be removed from our email list.
Opt-Out of Cookies and Tracking: Adjust your browser settings or use the opt-out links listed in Section 6.
Do Not Sell: We do not sell your personal information. You do not need to take any action to prevent a sale that is not occurring.

To exercise any of these rights, contact us using the information in Section 12. We will respond to verifiable requests within a reasonable timeframe consistent with applicable law. We will not discriminate against you for exercising any of these rights.

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Specifically:

Healthcare and appointment records are retained in accordance with Michigan state law and applicable federal requirements
SMS opt-in and opt-out records are retained for a minimum of 4 years to demonstrate compliance
Website analytics data is retained in accordance with our analytics provider's standard retention settings
Marketing communications records are retained until you opt out and for a reasonable period thereafter

When your information is no longer needed, we will delete or anonymize it in a secure manner.

10. Third-Party Links

Our website may contain links to third-party websites, including scheduling platforms and social media pages. This Privacy Policy applies only to our website and services. We are not responsible for the privacy practices of third-party sites and encourage you to review their privacy policies before providing any personal information.

11. Children's Privacy

Our website and SMS program are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will take prompt steps to delete that information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last updated" date at the top of this page. Your continued use of our website following the posting of any changes constitutes your acceptance of the revised policy.

13. Terms of Service

This Privacy Policy should be read alongside our Terms of Service, which governs your use of our website and services. You can review our Terms of Service at: https://moricichiropractic.org/termsofservice

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal information, please contact us:

Morici Chiropractic PC d/b/a Morici Chiropractic
2032 E Square Lake Rd, Troy, MI 48085
Phone: (947) 729-7353
Email: [email protected]